Investing in mutual funds is one of the smartest ways to grow your wealth over time. But did you know there's a way to earn more from the same investment?

The trick is simple: Buy direct mutual funds instead of regular ones.

What Are Direct Mutual Funds?

Direct mutual funds are plans you buy directly from the mutual fund company (called an AMC Asset Management Company). There’s no middleman, which means no commission fees and higher returns, usually 0.5% to 1.5% more than regular mutual funds.

Ideal for investors who want more control, lower costs, and complete transparency.

Where to Buy Mutual Funds (Direct Plans)

You’ve got three great options to buy direct mutual funds in India:

1. AMC Websites (Like SBI, HDFC, ICICI, Axis)

• Visit the official websites of fund houses
  
  

• Invest directly in their mutual fund schemes

Pros: No commission, direct access
Cons: You need to manage each AMC account separately

2. Registrar Platforms (CAMS & KFintech)

• Use CAMS Online or KFintech to invest across multiple AMCs in one place

Pros: Easy access to many mutual funds
Cons: Limited research tools

3. Best Platforms for Direct Mutual Funds (Apps & Websites)

If you prefer an app that’s simple and feature-rich, check out these best platforms for direct mutual funds:

• Groww

• Zerodha Coin

• My Mudra Fincorp Ltd.

• Paytm Money

• ET Money

These apps make it easy to compare funds, set up SIPs, and track your goals.

Pros: Beginner-friendly, insightful tools
Cons: One-time KYC setup needed

Quick Mutual Fund Investment Guide

Here’s how to get started in just a few steps:

1. Complete Your KYC – It’s mandatory and done just once
   
   

2. Choose a Platform – AMC site, CAMS/KFintech, or an app
   
   

3. Pick Fund Type – Equity, Debt, Hybrid – based on your goal
   
   

4. Start Investing – Either with a lump sum or SIP

Final Thought

If you’re asking, “Where to buy mutual funds?” The answer is simple: Buy direct mutual funds through a trusted platform and keep investing consistently. Whether you prefer AMC websites, registrar portals, or an easy-to-use app, the key is to start early and stay disciplined.