Measuring CTR and ROI in Online Singles Advertising Campaigns
Why Measurement Matters in Singles Ads
When it comes to singles ads, most advertisers focus on creativity, visuals, and targeting. But here’s the truth—without knowing how well those ads are performing, every dollar spent is just a gamble. Two simple metrics, CTR (Click-Through Rate) and ROI (Return on Investment), can show whether your singles campaign is gaining attention or...
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