What Are RCS Messaging Services and How Do They Work? As digital conversations continue to evolve, businesses must constantly find new and better ways to communicate with customers. While SMS and email have been business staples for many years, these options aren't perfect. For starters, SMS has become the universal and immediate option for communicating with customers; however, it's mostly text-only and lacks interactivity. Emails, on the other hand, are often buried in other communications that can clutter an inbox and have declining open rates. This is where RCS messaging services come into play and are changing the game when it comes to businesses. What is RCS Messaging? In a nutshell, RCS (Rich Communication Services) is the next generation of messaging protocol and will eventually replace SMS altogether. RCS provides for interactive and rich media communication on a mobile device. RCS merges the traditional reach of SMS with the capability of modern-day messaging applications, thus creating a significant method for businesses to communicate with their customers. Visit Here : https://rcsbrandrise.com/rcs-messaging-services-in-ahmedabad